Web Design – FHS, Inc.
FHS, Inc. is the Southeast’s leading provider of a full line of material handling services. Ranging from overhead cranes and hoists to conveyor and storage racking, the wide variety of products and services offered created a challenge as to the best way to present all the information to clients and convey their unmatched commitment to customer service/
FHS, Inc. approached Barrett Creative because his site, created by another website company, just wasn’t generating the leads and quality prospects they were looking for. As always, we love challenges and holistic, long-term solutions so we immediately went to work.
We researched the leading competitors and user behavior to create an optimal experience for the viewers to clearly understand the products and services offered by FHS and made it incredibly easy for them to contact someone in the department they were searching for. We also provided an extensive resource section that would serve their existing customer base with PDF documents and links to manufacturers’ sites and manuals.
In the background, we custom designed the content management system to make it incredibly easy for the team at FHS to add images, copy, video embeds, PDF documents and new pages to accommodate their continued growth. We also broke out each of the product and services to their own unique pages to ensure clarity for the viewer when browsing the site.
In regards to search engine optimization, we created the site with SEO best practices, as we do with every site we create, which means your site and content is created for people but really liked by Google and other search engines. We added our special touch to the URL structure, title tags and header content and a few other best practices we’re great at doing.
Launched in March of 2014, the new FHS site has received more leads and contact form inquiries than the previous site did throughout it’s several years of history. The new leads generated have resulted in substantial new business for FHS and the site has increased in search engine rankings for previously unranked categories.
The Web Design services Barrett Creative provided:
- Custom Graphic Website Design
- Custom Wordpress Admin Control
- Vision Video Production & HTML-5 Embed
- SEO Best Practices and Analytics Tracking
- Custom Contact Forms
- Dynamic Data Driven Pages
- Dedicated Hosting